How Fullview Uses Requestly to Build Super-Personalized Sales Demos

case study
Fullview enables customer-facing teams to guide customers in digital environments for faster resolutions and conversions. It includes cobrowsing for live support, console logs for troubleshooting, and session replays so customer support and product teams can record user sessions and see issues in context.  This story is written with inputs from Kristof Berger, Head of Engineering, and Daniel Bakh, CEO of Fullview.

The Challenge

In the realm of product demos, Fullview faced a significant challenge: Conducting personalized and impactful sales demos for prospective clients. Traditionally, their sales team had to rely on internal demo sites, which lacked the personalized touch needed to fully engage potential customers. This approach fell short in capturing user attention, as prospective clients could not visualize how Fullview’s product would function on their own websites, leading to decreased engagement during sales calls.

The Solution

To overcome these hurdles, Fullview turned to Requestly, a versatile tool that simplifies web development processes. Daniel Bakh, CEO of Fullview, emphasizes the transformative impact Requestly has had on their sales demos.

testimonial

Apart from building awesome sales demos, their engg team also uses Requestly to test bug fixes and new features in the internal dev environment & on the customer websites. This ensures productive engineering cycles and stable deployments.

Kristof, Head of Engineering at Fullview, adds further insights into how their team utilizes Requestly:

Testimonial - Kristof, Head of Engineering, Fullview

Requestly Features Used by Fullview

Requestly has equipped Fullview with the following benefits:

Script Injection

Requestly has an Insert Script feature that can be used to inject Javascript/CSS on webpages. Fullview uses the Insert Script feature to seamlessly integrate its product’s Javascript into client websites, making demos directly applicable and personalized.

Script injection

Multiple Script Blocks

The Inject Scripts feature has the advanced capability of injecting multiple scripts on the same page and defining the order of execution of the scripts.

Fullview requires two script blocks.

  1. Script Injection from URL
  2. Initialization Script
Multiple script

Bypass/Remove CSP (Content-Security-Policy) Restrictions

Many production websites do not allow external scripts to be injected. The `Content-security-policy` HTTP response header defines the sources from which the scripts can be loaded on a webpage. Therefore, CSP restrictions must be removed; Fullview’s scripts can’t be loaded on the pages.

Fullview uses Requestly’s Modify HTTP Headers feature to bypass CSP restrictions.

response header

Things most loved by Fullview

  1. User-Friendly Interface: The intuitive UI/UX design helps team members quickly master the tool and efficiently execute tasks.
  2. Collaboration Features: The ability to define rules, organize them into groups, and share collections with colleagues streamlines teamwork and ensures consistency across the board.
  3. Advanced Capabilities: Fullview’s team is excited to explore additional features like response-body mutation and API mocking, which can potentially further optimize their development workflow.



Conclusion

In conclusion, Requestly has proven to be an invaluable tool for Fullview, elevating their sales demo process to a new level of personalization and effectiveness. This case study highlights the profound impact of strategic tool adoption in overcoming challenges and driving business success.

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This article was written by:

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Sagar Soni

Sagar is the co-founder and CTO of Requestly. When he's not busy architecting the next big thing in software development, you'll likely find him behind the wheel, cruising the streets and enjoying the thrill of the drive. For Sagar, it's all about the code by day and the open road by night.

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