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🎉 Requestly joins BrowserStack to build the future of application testing. Read more

How Embeddables Cut Release Time with Requestly

Sagar Soni
May 28, 2025
2MIN READ
How Embeddables cuts developer testing cycles from days to minutes by integrating Requestly into its workflow

Overview

CompanyEmbeddables
SectorMarketing automation
Size20‑person product & engineering team
Tech stackReact SPA, Cloudflare Workers, Supabase, analytics renderer
Requestly productsHTTP Rules & API Client
Key outcomes
  • 10× faster environment switches
  • Zero DNS edits in QA
  • Release cadence: weekly → daily

Meet Embeddables

Embeddables is the Shopify alternative purpose-built for personalized health and wellness brands. From landing pages and eligibility quizzes to secure medical intake and optimized checkout flows, Embeddables enables fast-growing DTC health companies to launch, iterate and optimize complete storefronts without writing code.

For Embeddables, rising traffic demanded rapid releases, but moving code from local to staging to production kept slowing the team down.

The roadblock

  1. Environment back and forth – Developers manually switched URLs inside config files or DNS, burning hours and requiring extra QA to ensure they were switched back
  2. Data‑heavy QA – Testers needed realistic data slices on demand, but crafting authenticated API calls was fiddly and slow.
  3. Difficult to reproduce issues – Replicating an issue in a local environment is never the same as testing with the same production data as seen by the user who reported the bug.

Enter Requestly

HTTP Rules: one‑click rewiring

Embeddables used Redirect rule to switch environments.

  • Instantly redirect production asset calls to either the engineer’s laptop or a safe pre‑release server—no code change, no DNS flush.
  • Back‑end rules do the same for analytics endpoints, letting QA hit experimental or local instances at will.

  • Block rules mute noisy background collectors so performance tests stay accurate.
With a single toggle, an entire browser session can flip between four environments, Production/Staging/Side Staging/ Local, in under half a minute.

API Client: production‑grade calls, sandbox safety

Embeddables keeps the following collection of API requests inside Requestly:
  • Pre‑saved “Get page views” calls fetch exactly the dataset QA needs, “Seed events” requests create test data on the fly,  so that analysts replay prod‑like traffic against staging databases.
With Requestly, Testers can now send the same request to any environment with a single dropdown.

Key Results

Before RequestlyAfter Requestly
1 hr per feature lost in switching configs<30 s to switch environments
 

We do a lot of debugging across various environments, which gets complicated when multiplied by the different parts of our stack. The control that Requestly provides for choosing exactly which environments to pair together saves us a lot of time, and allows us to quickly debug live issues with local debugging tools.

Jeremy Evans
Jeremy Evans
Co-Founder + CTO at Embeddables
Embeddables

Why it matters

Every minute between a code change and a live A/B test is lost learning time. By moving environment logic out of config files and into Requestly’s browser‑level configs, Embeddables:

  • Engineers experiment and debug against real production flows instantly and without switching config files
  • QA and product teams validate features the same day they’re written.
  • User experience stays safe, run tests on the production site while keeping every experiment isolated from real users

In industries like Embeddables’, the real advantage is how fast you can try new ideas, and Requestly cuts that cycle down to just a few hours.

Written by
Sagar Soni
Sagar is the co-founder and CTO of Requestly. When he’s not busy architecting the next big thing in software development, you’ll likely find him behind the wheel, cruising the streets and enjoying the thrill of the drive. For Sagar, it’s all about the code by day and the open road by night.

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